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Adding Value (RLE Marketing)

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In Stock (716)

£ 202.50

Description

An international group of scholars, drawn from the United States, Europe and Australia and from a number of academic disciplines, explores the history of marketing in the food and drink industries, focusing on the meaning of brands, the ways in which they add value and the surrounding business strategies.

Book Details
EAN:
9781138793668
Binding:
Hardback
Dimensions(mm):
234 x 156
Publication Date:
2014-08-22
Publication Country:
United Kingdom