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Adolescents, Family and Consumer Behaviour

Name: Adolescents, Family and Consumer Behaviour
Price: 70.19 GBP
Availability: InStock
ISBN: 9780367408893

By Chandan Deep Singh

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Description

This book investigates the impact of adolescents on consumer behaviour in families, particularly in the light of extensive changes in the socio-cultural environment of India. Young people are considered a primary market of customers. This will have resounding impacts upon the shape of the future market.

Book Details

Classification:

EAN:

9780367408893

Binding:

Hardback

Dimensions(mm):

223 x 145 x 13

Publication Date:

2020-02-01

Publisher:

Taylor & Francis Ltd

Series:

Routledge Focus on Business and Management

Publication Country:

United Kingdom

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