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Advances in Advertising Research IX

Usually dispatched within 3 - 5 business days.

In Stock (714)

£ 107.99

Description

This book addresses challenges and opportunities in research and management related to new advertising and consumer practices in a converging media society. Advances in Advertising Research are published by the European Advertising Academy (EAA).

Book Details
EAN:
9783658248666
Binding:
Paperback / softback
Dimensions(mm):
210 x 148
Publication Date:
2018-12-25
Publication Country:
Germany