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Advances in Business and Management Forecasting

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In Stock (868)

£ 126.89

Description

Aims to present state-of-the-art studies in the application of forecasting methodologies to such areas as sales, marketing, and strategic decision making. The topics in this title include: sales and marketing, forecasting, new product forecasting, judgmentally based forecasting, the application of surveys to forecasting, and more.

Book Details
EAN:
9780762312818
Binding:
Hardback
Dimensions(mm):
234 x 156 x 17
Publication Date:
2006-02-17
Publication Country:
United States