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Advances in Business and Management Forecasting

Usually dispatched within 3 - 5 business days.

In Stock (645)

£ 122.84

Description

Intends to present advanced studies in the application of forecasting methodologies to such areas as sales, marketing, and strategic decision making. This title includes topics such as: sales and marketing, forecasting, new product forecasting, judgmentally-based forecasting, the application of surveys to forecasting, and sales response models.