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Advances in Services Marketing and Management

Usually dispatched within 3 - 5 business days.

In Stock (691)

£ 133.64

Description

Focuses on fresh ideas in services marketing and management and is committed to encouraging scholars to the area of services to pursue innovative and interdisciplinary services-related research. This series presents leading scholars who delve into services issues such as service quality, internal marketing, service design, and others.

Book Details
EAN:
9780762303632
Binding:
Hardback
Dimensions(mm):
234 x 156 x 20
Publication Date:
1998-04-23
Publication Country:
United States