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Advertising and Differentiated Products

Usually dispatched within 3 - 5 business days.

In Stock (283)

£ 139.04

Description

Part of the "Advances in Applied Microeconomics" series, this volume contains 11 chapters, which cover theoretical and empirical contributions. It examines theoretical models of incomplete information; product innovations in services; and both advertising and product differentiation, including generic advertising, advertising bans and more.

Book Details
EAN:
9780762308231
Binding:
Hardback
Dimensions(mm):
539 x 156 x 20
Publication Date:
2001-10-04
Publication Country:
United States