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Advertising as Communication

Usually dispatched within 3 - 5 business days.

In Stock (863)

£ 51.29

Description

As consumers, we all encounter advertising as part of our daily lives. However we are often unaware of its more subtle form of persuasion. This book examies advertising in modern society and also views its cultural and economic impact.

Book Details
EAN:
9780415027816
Binding:
Paperback / softback
Dimensions(mm):
216 x 140 x 15
Publication Date:
1982-11-18
Publication Country:
United Kingdom