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Affluent Consumer

Usually dispatched within 3 - 5 business days.

In Stock (882)

£ 58.05

Description

Presents an approach to analyzing the affluent consumer - and creating, promoting, and selling innovative products and services to them. This work illustrates their principles through many examples, including Armani, Mercedes Benz, Brooks Brothers, Neiman Marcus, Merrill Lynch, Tiffany, and even discounters, such as Target and WalMart.