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Analysis of W. Chan Kim and Renee Mauborgne's Blue Ocean Strategy

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In Stock (476)

£ 7.32

Description

Competitors have always existed in business, but what if it were possible to render your competition irrelevant? This is the critical question posed in Blue Ocean Strategy, which argues that the path to success of any company lies not in taking on potential competitors, but in the creation of “blue oceans” in uncontested market space.

Book Details
EAN:
9781912128426
Binding:
Paperback / softback
Dimensions(mm):
198 x 132 x 6
Publication Date:
2017-07-15
Publication Country:
United Kingdom