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Anatomy of Humbug

Usually dispatched within 3 - 5 business days.

In Stock (16)

£ 14.84

Description

How does advertising work? Does it have to attract conscious attention in order to transmit a ‘Unique Selling Proposition’? Or does it insinuate emotional associations into the subconscious mind? Or is it just about being famous... or maybe something else?

Book Details
EAN:
9781784621926
Binding:
Hardback
Dimensions(mm):
219 x 144 x 23
Publication Date:
2015-02-28
Publication Country:
United Kingdom