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Applying Qualitative Methods to Marketing Management Research

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In Stock (661)

£ 107.99

Description

Qualitative research methodologies are gaining more and more acceptance. Teachers and students in marketing and research methodology, as well as researchers and practitioners in marketing management will find useful material on research methods and case study research.

Book Details
EAN:
9781403916600
Binding:
Hardback
Dimensions(mm):
216 x 140
Publication Date:
2003-12-16
Publisher:
Publication Country:
United States