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Appraisal and the Transcreation of Marketing Texts

Usually dispatched within 3 - 5 business days.

In Stock (385)

£ 195.75

Description

This book contributes to growing debates on transcreation, applying an Appraisal Theory approach to texts from luxury brands in Chinese and English to reveal new insights into marketing transcreation. This book will be of interest to students and scholars in translation and marketing studies.

Book Details
EAN:
9781032269337
Binding:
Hardback
Dimensions(mm):
159 x 235 x 19
Publication Date:
2024-01-31
Publication Country:
United Kingdom