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Free Shipping to all UK customers for orders over £25.00
Free Shipping to all UK customers for orders over £25.00
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£ 77.99
This textbook covers the basics of business-to-business (B2B) eCommerce, where similar principles of customer targeting can be observed as in B2C eCommerce. Gerrit Heinemann highlights the specifics and business models of B2B eCommerce, analyzes the digital challenges and shows the consequences and opportunities for online sales in B2B.