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Birth of Internet Marketing Communications
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£ 99.90
Description
In this account of the rise of Internet marketing the author describes the rise of both marketing in business and consumer markets. He focuses on the promise of Internet marketing, the story of Zima and banner advertising and strategies such as branding in an online environment.
Book Details
Classification:
EAN:
9781567203035
Binding:
Hardback
Dimensions(mm):
921 x 614
Publication Date:
2000-06-30
Publisher:
Publication Country:
United States