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Brand Innovation Manifesto

By  John Grant

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In Stock (570)

£ 32.54

Description

The days of the image brands are over, and 'new marketing' has gone mainstream. The world's biggest companies are pursuing a post-advertising strategy, moving away from advertising and investing in leading edge alternatives. In the vanguard of the revolution has been John Grant, co-founder of the legendary agency St.

Book Details
EAN:
9780470027516
Binding:
Hardback
Dimensions(mm):
235 x 161 x 23
Publication Date:
2006-03-31
Publication Country:
United States