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Brand Journalism

By  Andy Bull

Usually dispatched within 3 - 5 business days.

In Stock (150)

£ 195.75

Description

Responding to the newly-emerging trend of organisations hiring journalists to create content on their behalf, Brand Journalism is the first comprehensive, practical guide to this hybrid form of traditional journalism, marketing and public relations.

Book Details
EAN:
9780415638098
Binding:
Hardback
Dimensions(mm):
234 x 156
Publication Date:
2013-06-12
Publication Country:
United Kingdom