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Brand Management

Usually dispatched within 3 - 5 business days.

In Stock (1035)

£ 52.50

Description

This popular textbook introduces students to contemporary brand management and innovation with a focus on how companies and consumers are interacting and co-creating brands today.

Book Details
EAN:
9781529616972
Binding:
Paperback / softback
Dimensions(mm):
187 x 232 x 25
Publication Date:
2024-03-28
Publication Country:
United Kingdom