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Branded Women in U.S. Television

Usually dispatched within 3 - 5 business days.

In Stock (440)

£ 44.10

Description

This book examines product placement and brand integration in U.S. television. Using examples from 1950s television sponsorship to The Real Housewives, Bjelskou illustrates how the commercialization of TV programing affects both formats and narratives and how these genres are in conversation with contemporary political and social environments.

Book Details
EAN:
9781498507387
Binding:
Paperback / softback
Dimensions(mm):
229 x 151 x 11
Publication Date:
2016-06-02
Publication Country:
United States