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Branding and Positioning in Base of the Pyramid Markets in Africa
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Description
This book provides a practical overview of country branding and positioning activities in Africa, based on a broad definition of base of the pyramid (BoP) marketing which includes both goods and services, as well as business to business marketing, corporate branding, and country branding.
Book Details
Classification:
EAN:
9780367777531
Binding:
Paperback / softback
Dimensions(mm):
234 x 156
Publication Date:
2021-04-01
Publisher:
Series:
Publication Country:
United Kingdom