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Branding as Communication

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In Stock (92)

£ 58.97

Description

By combining a scholarly approach with case studies and examples, this text bridges the worlds of communication and business by providing a single vocabulary in which to discuss branding. It brings these ideas together into a coherent framework to enable discussions on the topic to occur in a variety of disciplines.

Book Details
EAN:
9781433128035
Binding:
Paperback / softback
Dimensions(mm):
152 x 225 x 17
Publication Date:
2017-01-31
Publication Country:
United States