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Brands and Branding

Usually dispatched within 3 - 5 business days.

In Stock (570)

£ 116.55

Description

A fun and humorous introductory book that helps readers to begin to make sense of brands - what they are, what they do, why and how - through theory made enjoyable by plenty of current examples.

Book Details
EAN:
9781473919518
Binding:
Hardback
Dimensions(mm):
178 x 249 x 21
Publication Date:
2016-08-31
Publication Country:
United Kingdom