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Brands
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Stock (1045)
£ 108.00
Description
Surveys all aspects of branding, from new brand development to brand management, from trademark protection to the role of advertising and design. Looking at the increasingly crucial role that brands have come to play in the international marketplace, 20 contributions address questions such as how l
Book Details
Classification:
EAN:
9780814755990
Binding:
Hardback
Dimensions(mm):
229 x 152
Publication Date:
1997-12-01
Publisher:
Publication Country:
United States