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Building Corporate Identity, Image and Reputation in the Digital Era
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£ 195.75
Description
Brands - corporate, products, service- today are collectively defined by their customers, , deriving from personal experiences and word-of-mouth. This book acts as a forum for examining current and future trends in corporate branding, identity, image and reputation.
Book Details
Classification:
EAN:
9780367531232
Binding:
Hardback
Dimensions(mm):
162 x 242 x 38
Publication Date:
2021-07-30
Publisher:
Series:
Publication Country:
United Kingdom