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Business-to-Business Brand Management

Usually dispatched within 3 - 5 business days.

In Stock (758)

£ 155.24

Description

Focuses on sensemaking, decisions, actions, and evaluating outcomes relating to managing business-to-business brands including product and service brands. This book features chapters that address aspects of the marketing mix for business-to-business and industrial marketers. It includes papers that provide brand management insights for managers.