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Business to Business Marketing Management

By  Jim Blythe

Usually dispatched within 3 - 5 business days.

In Stock (994)

£ 78.29

Description

Business to Business (B2B) markets are considerably more challenging than consumer markets and demand a more specific skillset from marketers. This textbook takes a uniquely international approach to this complex environment, the result of an international team of authors and real-life cases from across the globe.