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Challenge of Remaining Innovative
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Description
Explores innovation as a complex phenomenon that may be organizational as well as technological, that operates both within firms and across the broader economy, and that involves matters not only of research and development, but also of marketing, design, and government relations.
Book Details
Classification:
EAN:
9780804758925
Binding:
Hardback
Dimensions(mm):
229 x 152
Publication Date:
2009-03-10
Publisher:
Publication Country:
United States