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Chaotic Markets

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In Stock (764)

£ 99.90

Description

Drawing from decades of research, teaching, and consulting in the fields of marketing and strategy, the author demystifies the forces of market chaos, including technological change, globalization, and consumer behavior, showing readers how to identify those forces that can be turned to their competitive advantage.

Book Details
EAN:
9780275993719
Binding:
Hardback
Dimensions(mm):
241 x 163 x 21
Publication Date:
2007-01-30
Publication Country:
United States