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Choice Factory

Usually dispatched within 3 - 5 business days.

In Stock (10)

£ 12.36

Description

Before you can influence decisions, you need to understand what drives them. In The Choice Factory Richard Shotton investigates how our behaviour is shaped by psychological shortcuts. From Priming to the pratfall effect, charm pricing to the curse of knowledge, the science of behavioural economics has never been easier to apply to marketing.

Book Details
EAN:
9780857196095
Binding:
Paperback / softback
Dimensions(mm):
217 x 141 x 15
Publication Date:
2018-02-12
Publication Country:
United Kingdom