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CIM Coursbook Marketing Essentials

By  Jim Blythe

Usually dispatched within 3 - 5 business days.

In Stock (294)

£ 59.39

Description

Endorsed by The Chartered Institute of Marketing (CIM), this work includes a range of learning objectives, cases, questions, activities, definitions, study tips and summaries to support and test your understanding of the theory of marketing. It contains past examination papers and examiners' reports to enable you to practise what has been learned.

Book Details
EAN:
9780080966243
Binding:
Paperback / softback
Dimensions(mm):
245 x 190 x 5
Publication Date:
2010-06-18
Publication Country:
United Kingdom