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Competition and Marketing Strategies in the Pharmaceutical Industry (RLE Marketing)

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In Stock (420)

£ 64.79

Description

This book examines the nature and extent of competition in the pharmaceutical industry and analyses the interaction between market structure and selected elements of the marketing mix.

Book Details
EAN:
9781138971363
Binding:
Paperback / softback
Dimensions(mm):
234 x 156
Publication Date:
2015-12-11
Publication Country:
United Kingdom