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Competitive Branding Strategies

By  Rajagopal

Usually dispatched within 3 - 5 business days.

In Stock (381)

£ 131.99

Description

Globalization has expanded the options for building brand strategies through social media, the internet, and in conventional approaches. It provides the necessary guidance with proven strategies for building successful brands, the decisions and options faced by brand managers, and the tools to manage brands effectively.