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Free Shipping to all UK customers for orders over £25.00
Free Shipping to all UK customers for orders over £25.00
By Dinesh Kumar
Usually dispatched within 3 - 5 business days.
£ 21.59
Explores changing consumer behaviour due to constant connectivity, and how businesses are responding to these changes. The book describes how data is used to track and analyse customers in almost everything they do, and how marketing communications are delivered with precision to influence the consumers.