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Connected Consumer

Usually dispatched within 3 - 5 business days.

In Stock (162)

£ 21.59

Description

Explores changing consumer behaviour due to constant connectivity, and how businesses are responding to these changes. The book describes how data is used to track and analyse customers in almost everything they do, and how marketing communications are delivered with precision to influence the consumers.

Book Details
EAN:
9781631571107
Binding:
Paperback / softback
Dimensions(mm):
228 x 152 x 9
Publication Date:
2015-09-30
Publication Country:
United States