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In Stock (432)

£ 195.75

Description

In today's connected consumer environment, customers are better informed and harder to please, but they also leave a more visible evidence trail in the form of improved databases and customer information. This volume is a source of research ideas and fresh theory building for academics and students in marketing and related fields.

Book Details
EAN:
9781848728370
Binding:
Hardback
Dimensions(mm):
235 x 159 x 25
Publication Date:
2010-01-20
Publication Country:
United Kingdom