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Construction of Preference

Usually dispatched within 3 - 5 business days.

In Stock (253)

£ 72.00

Description

When asked to make a decision, people often don't really know what they want; they must construct their preferences 'on the spot'. This book describes the concept of preference construction, tracing the blossoming of this idea within psychology, economics, marketing, law, and environmental policy.

Book Details
EAN:
9780521542203
Binding:
Paperback / softback
Dimensions(mm):
235 x 159 x 41
Publication Date:
2006-08-28
Publication Country:
United Kingdom