Free Shipping to all UK customers for orders over £25.00

0 Total items on my wish-list.

Free Shipping to all UK customers for orders over £25.00

Ryefieldbooks Logo

Ryefield Books

Free Shipping to all UK customers for orders over £25.00

Ryefieldbooks Logo

Ryefield Books

© Copyright Ryefield Books - All Right Reserved
Product Categories
My Shopping Cart
Void image

You shopping cart is empty

You may browse our offerings to locate what you're
searching for, then put it in your shopping cart.

Book cover image

Consumer Behavior and Advertising Involvement

Usually dispatched within 3 - 5 business days.

In Stock (938)

£ 195.75

Description

Herbert Krugman is the past president of APA, The Division of Consumer Psychology and The Association for Public Opinions Research. This reader contains his selected works in Consumer Behavior and Advertising which combine insights from Cognitive Psychology, Social Psychology and Survey Methodology.

Book Details
EAN:
9780805857887
Binding:
Hardback
Dimensions(mm):
237 x 151 x 24
Publication Date:
2008-05-28
Publication Country:
United States