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Consumer Ethnocentrism, Country of Origin and Marketing
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£ 175.50
Description
Country of origin and consumer ethnocentrism are evolving constructs as consumers’ perception towards country, state or region changes over time.This book explores the phenomena of consumer ethnocentrism and country-of-origin effect on the food market using examples from Polish retailers.
Book Details
Classification:
EAN:
9781032269009
Binding:
Hardback
Dimensions(mm):
234 x 156
Publication Date:
2022-10-06
Publisher:
Series:
Publication Country:
United Kingdom