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Consumer Nationalism and Barr’s Irn-Bru in Scotland

Usually dispatched within 3 - 5 business days.

In Stock (893)

£ 53.99

Description

This book connects a detailed analysis of Irn-Bru’s brand identity over time to theories of national identity, consumer studies, and banal nationalism.

Book Details
EAN:
9783030533847
Binding:
Paperback / softback
Dimensions(mm):
210 x 148
Publication Date:
2021-10-03
Publication Country:
Switzerland