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Consumer Nationalism in China

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In Stock (4)

£ 96.00

Description

This book will be the first book that systematically analyzes the different waves of consumer nationalism in China, the types of its nationalistic consumer actions, and the critical impact of the new wave which has increased the possibility of a consumer base that could turn hostile at any moment.

Book Details
EAN:
9781839982859
Binding:
Hardback
Dimensions(mm):
159 x 237 x 20
Publication Date:
2024-05-14
Publisher:
Publication Country:
United Kingdom