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Consumer Psychology for Marketing

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In Stock (771)

£ 75.59

Description

Offers a treatment of consumer psychology which is directly related to the concerns of marketing management, especially in terms of market segmentation, product positioning and new product development. This edition also includes end-of-chapter questions and suggested further reading.

Book Details
EAN:
9781861523716
Binding:
Paperback / softback
Dimensions(mm):
245 x 188 x 17
Publication Date:
1998-06-25
Publication Country:
United Kingdom