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Consumer Voice

Usually dispatched within 3 - 5 business days.

In Stock (875)

£ 65.99

Description

This book proposes a new type of consumer called a voicing consumer, or a voicesumer. Current theory discusses new types of consumer complaint behaviors, such as consumer activism and boycott, but this book fills a void by defining how these changes have created a new type of consumer.

Book Details
EAN:
9783030539825
Binding:
Hardback
Dimensions(mm):
210 x 148
Publication Date:
2020-09-02
Publication Country:
Switzerland