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Corporate Culture and Globalization

By  Yi Zhu

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In Stock (484)

£ 175.50

Description

This book offers an ethnographic analysis of how corporate culture has been transformed in the age of globalization and promotes the importance of a national ideology’s role in corporate culture studies. It examines the formation, dissemination, and interpretation of corporate ideology at a global Japanese fashion retailer in Hong Kong.

Book Details
EAN:
9781032304434
Binding:
Hardback
Dimensions(mm):
234 x 156
Publication Date:
2023-03-10
Publication Country:
United Kingdom