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Corporate Social Responsibility is Not Public Relations
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£ 10.71
Description
Research shows that CSR improves long-term business performance. This book argues that trust is at stake for every organization and is the reason why communications strategies must respond authentically. This book will define the real role of PR in CSR and what that relationship should be.
Book Details
Classification:
EAN:
9781911671428
Binding:
Paperback / softback
Dimensions(mm):
214 x 137 x 16
Publication Date:
2021-02-18
Publisher:
Publication Country:
United Kingdom