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Covert Cows and Chick-fil-A

Usually dispatched within 3 - 5 business days.

In Stock (278)

£ 12.36

Description

The longtime chief marketing officer for Chick-fil-A tells the inside story of how the company turned prevailing theories of fast-food marketing upside down and built one of the most successful and beloved brands in America.

Book Details
EAN:
9781400213221
Binding:
Paperback / softback
Dimensions(mm):
141 x 212 x 18
Publication Date:
2020-09-03
Publication Country:
United States