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Creating and Managing Superior Customer Value

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In Stock (774)

£ 116.09

Description

Advances theory and offers tools for measuring value dimensions and strength. This work focuses on advancing value theory, research and strategy in business-to-business contexts. It is suitable for improving thinking, decisions, and actions relating to the creation, marketing, and purchasing of superior value in products and services.

Book Details
EAN:
9781848551725
Binding:
Hardback
Dimensions(mm):
235 x 162 x 41
Publication Date:
2008-11-01
Publication Country:
United Kingdom