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Creating Corporate Reputations

Usually dispatched within 3 - 5 business days.

In Stock (688)

£ 151.88

Description

Corporate reputations are a valuable strategic asset for every company. Good reputations have been shown to help firms attain and sustain superior financial performance in their industry. This book outlines how high-status companies become corporate super brands, and it presents managers with a framework to enhance their corporation's desired reputation.

Book Details
EAN:
9780199241637
Binding:
Hardback
Dimensions(mm):
242 x 163 x 25
Publication Date:
2000-12-07
Publication Country:
United Kingdom