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Creativity and Innovation for Managers

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£ 59.99

Description

Creative thinking, creative problem solving and creative idea generation have become essential business drivers. This book provides an executive briefing for senior management to understand what business creativity is, how it can benefit the company, and how to get the most out of it.

Book Details
EAN:
9780750642552
Binding:
Paperback / softback
Dimensions(mm):
232 x 156 x 9
Publication Date:
1999-04-27
Publication Country:
United Kingdom