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Creativity in Groups

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In Stock (890)

£ 129.59

Description

Creativity is being recognized as an important source of competitive advantage because a single creative idea that is both novel and useful may take an organization in a profitable new direction. This work aims to promote the burgeoning interest in group creativity by identifying new questions that will drive future research in this area.

Book Details
EAN:
9781849505833
Binding:
Hardback
Dimensions(mm):
230 x 157 x 33
Publication Date:
2009-11-12
Publication Country:
United Kingdom