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Customer Experience in the Context of Omnichannel Retailing
By Nils Franzel
Usually dispatched within 3 - 5 business days.
£ 107.99
He focuses on the multidimensionality of customer experience and the reciprocal interactions between different dimensions of customer experience. Nils Fränzel's analysis contributes to the latest research in the field of customer experience in omnichannel retailing and shows the importance of the different stages of the customer journey.