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Data Analytics in Marketing, Entrepreneurship, and Innovation

Usually dispatched within 3 - 5 business days.

In Stock (698)

£ 70.19

Description

Focusing on important aspects of analytics that facilitate innovation, promote entrepreneurship, and improve marketing efficiency and effectiveness, this book provides researchers and business practitioners insight on the techniques, tools, models, and cases of data analytics in the broad areas of innovation, entrepreneurship, and marketing.